As per the two previous replies, except they missed out the essential bit.
Your Zen connection is using a communications protocol called ADSL. Be connections use a protocol called ADSL2+.
On your phone line the voice signals are in a certain frequency range - think of analogue radios where you can tune to different stations - each on it's own frequency. So radio uses a frequency range over the air. TV uses a different range. Mobile phones yet another.
So on your phone line ADSL uses a different frequency range from the voice traffic. That's why you have to have a filter for the phone else you wouldn't be able to hear the voice for the racket caused by the ADSL signal. Think of interference on radios.
ADSL2+ uses the same frequency range as ADSL, but also another range of frequencies immediately above it, so it is just a wider range.
Each frequency on both carries some of your traffic. Road lanes! The more frequencies/lanes you have the more traffic you can carry. Over your phone line that means more speed. On the roads? That's not always the case

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