Whichever ISP you go with, the changeover and what you get down the copper will be about the same, subject to contention, it is B.T. Openreach that switch things over whoever you go with.
So the bottom line is, you need to find someone that delivers what you want in terms of contract length, throttling of certain services, with customer services reputation possibly being most important, as all services are pretty much alike, but it is how problems are sorted that usually pleases or ruffles a few feathers .
Despite my line and calls being with Zen, I cannot comment personally on their Broadband service as I am with Freeola, but the customer service I get from them as a phone user is very good. Others regard them highly and they have just taken the Which? Broadband award for the 13th year. They don't do throttling.
http://www.zen.co.uk/latest-news.aspx?page=11430 and with no tie-in, it is easy to check out and move on if it doesn't suit.