It�s been commented on quite a lot on these forums.
It�s actually called NowTV, not Now. Use the Search function for NowTV choosing �All posts� instead of the default �3 weeks� and you�ll get a long list

.
It�s owned and run by Sky. I buy a Day Pass for Formula 1 races that aren�t on Channel 4, so can stream them through my ISP. It generally works OK for that, but from what I�ve read posted by people who have migrated to it as their ISP I wouldn�t take the full service.
I was with Plusnet for a while. If I had to choose between them, I would go with Plusnet, though their own accounting and ordering systems are a mess. They are wholly owned by BT, in case you don�t know that.
My broadband basic info/help site -
www.robertos.me.uk. Domains, site and mail hosting -
Tsohost.
Connection - AAISP Home::1 80/20. 200GB. Sync 67055/12482Kbps @ 600m. BQMs -
IPv4 &
IPv6