Theoretically they could get in the same situation they were with XP and end up extending the support window if most business customers don't move. They may also go back on their comment that Windows 10 is the "last windows" and release another version of Windows in 2-3 years time (just within the Win 7 support timeframe).
However, most large business and government bodies will be looking to a move to Win 10 over the next 3-4 years. Anyone that has any sort of compliance requirement is going to have to be planning the move anyway.



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ian72