Note that it doesn't automatically speed up *anyone's* existing broadband - with BT, Plusnet, Zen, ADSL24, A+A (etc) you would need to order a new package or an upgrade, and new installation work is needed.
Right now, it doesn't work with almost any of the standard LLU offerings (like Be, Sky etc) - it requires a BT-based phone line as the base requirement (ie goes into BT's exchange, even if the service is bought via a 3rd party). However, Talk-Talk are doing something slightly different from everyone else - I'm not quite sure how their offering fits with LLU.
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