It'll be interesting to see what they mean by "speed enabling" rather than "speed boosting", both in a strategic sense and a technical sense.
I suspect they're caught between
- Not wanting to "do an ADSL 2+" by marketing a headline speed that no-one can get
- Wanting to outdo Virgin on headline speed anyway
- Wanting to increase the range of mid-level decent speeds, so it costs less to get the network deployed.
- Wanting to get vectoring deployed before the take-up gets too high, so it doesn't annoy too many current subscribers who see speed drops in the interim
- Wanting to hold off the need for FTTP deployment as long as possible. That is, to hold off the BT-funded FTTP but allow the user-funded FTTPoD to run free.
If it turns out to be plausible to increase range of those distant by refusing to increase the headline speed of those closer, then I too hope they choose it.



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