You're right in what you say Philip.
My neighbours just got Sky Fibre, and when talking my dad mentioned to him that I'm thinking of paying for full fibre. The neighbour thought he'd bought fibre.
It is amazing how much mis-selling is going on in the broadband industry. But because at one time it suited all the ISP's nobody pulled each other up about it.
As for marketing FTTP, high speeds, reliability, less things can go wrong, and future-proof. Once a person makes the jump they are ready for the future.
I think everyone is waiting for the networks to be built. That's the only hold up.
It's a good job CityFibre arrived on the scene, or we'd still be getting the old line "Well what do you need all that speed for".. as the moth balls gather on the copper lines
BT Infinity 2 - ECI Cabinet