For the majority, the only price point which matters is the bottom one. Since Cityfibre has a more national footprint, I'll include them too: Vodafone on Cityfibre is £24 for 100/100.
For a significant proportion of the population that is the only price point that they can afford, and many can't even afford that.
I would also add that a lot of people don't care about upload speed because they don't understand the issues that a low upload speed can cause.
Finally I would argue strongly that the last 20 months have shown that more than 2Mbps upload speed is actually desirable for the vast majority of people. Certainly anyone wanting to do a video meeting with decent video quality. Though admittedly if you have poor upload it's not you who see the problem, it's everyone else on the call so it can be the case you don't realise there is a problem.



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