that's you BRAS profile setting, as reported by the new speedtester :-
Test1 comprises of Best Effort Test:
IP profile for your line is - 250 kbps
DSL connection rate: 448 kbps(UP-STREAM) 4032 kbps(DOWN-STREAM)
Actual IP throughput achieved during the test was - 213 kbps
BRAS profile = IP profile = Configured download throughput
its a variable set for your account in one of BT's Broadband Remote Access Servers that manage the broadband system.