Unfortunately you do not understand how the water industry works and how the trade effulent system works.
And when you have seen coloured sewer samples with miligrams per litre of cadnium etc in it, it shows how wasteful our society is.
Please don't undermine an argument against waste, which I wholy agree with by making statements that are unconnected and alienating one of your few supporters....... ME.
I do understand how the print industry works, having been involved in it for most of my life and being the fourth generation of my family to have such involvement.
The waste generated by Virgin with their leaflets, flyers and mailshots is annoying. It is wasteful and damages the planet. With that I agree totally.
Can you try to see the real problem? It may be far too straight forward and non-conspiracy theory for your taste, BUT, Virgin makes a profit from their advertising by getting new customers or they wouldn't advertise in this way.
To stop the waste, it has to be made non-profitable for Virgin to generate all those damn leaflets, most of which aren't even compostable and are difficult to recycle due to the use of glossy stock and full colour litho.
If you for one second realise that you are never in a million years going to get Virgin to stop trying to sell their product to you, you may realise that some alternative has to be found that is acceptable to Virgin.
Your time would be better spent working on the problem of advertising in a Capitalist society rather than quoting data about an industry of which you know nothing.
Before reading your posts I had doubts about the waste caused by plating - having seen this put forward by someone who spouts misinformation about print, I will reserve my opinion until I see confirmable data.
Please realise that you do more damage to the cause for more re-use and re-cycling than the worst lobbyist for 'Polution Incorporated'.